I have to take a little “detour” here regarding the blogosphere. It seems that millions of bloggers are in an uproar about the latest FTC ruling that has to deal with full disclosure regarding testimonials, earnings claims, and other “truth in advertising” practices.
If I understand this correctly, it really does not affect us honest bloggers. But if we endorse a product or service, we have to reveal if we are being paid or not to endorse the product or service. If there is a claims of a definite result, i.e. “gauranteed weight loss,” or ” you can make a million dollars,” then you have to add a disclosure if everyone who purchases that product or service will have the same results. Of course, the reality of it is that there is NO gaurantee for any stated results. Consequently, there should be a disclaimer added on to advertising accordingly that there are no gaurantees.
Sensible bloggers are starting to add disclosure and disclaimers where there once was none to start getting used to this before the December 1, 2009 “enforcement” of this goes into effect. With over 25 million bloggers out there, I really don’t see how the US Government is going to enforce this. They state there could be up to a $11,000.00 fine with possible jail time if us bloggers do not comply. Now don’t get me wrong, this not only applies to bloggers but all businesses engaged in selling a product or service. So with that said, I can understand why this law was enacted. It protects the consumer from fraud. Many bloggers are worried that it could spell the beginning of our US government controlling the internet. I, for one, would not worry much about that….for now!
For a full view of the FTC report, click here.
Peace and Love,
Bruce
Filed under: work | Tagged: workaholic
